About Us

Our Story

The story of Karen Murrell begins during the summer of 2008 while a brilliant red display of pohutukawas blossomed at Auckland’s Takapuna beach. It was here that Karen Murrell herself took inspiration, creating the first shade of our premium, natural lipsticks.

Designed to inject colour into your day, the beauty of our products is in both our formula and our shades, all of which are a tribute Mother Nature and her radiant, floral splendor. With our pure, natural formula of avocado and evening primrose oils, candelilla, carnauba wax, cinnamon and sweet orange, when you wear our products your lips are treated with every application and the condition of your lips will improve the longer you wear them. We’ve perfected long-lasting lip colours made from nourishing ingredients and vibrant pigments that are heavenly to wear.

A woman dressed up in beautiful lipstick can brighten a room like a bouquet of fresh blooms – and it’s that captivating confidence which inspires everything we do.

Meet Karen, Our Lipstick Creator

From when she was a young girl, beauty, cosmetics and skincare have long been a passion and an enduring ambition of Karen Murrell’s. Inspired by her Nana Gwen - who was like her second mother - Karen fondly remembers creative afternoons spent curiously exploring her Nana’s elaborate make-up collection.

Karen draws on these memories, as well as nature, her favourite flowers, and travel, to capture new shades, continually formulating breathtaking hues which effortlessly enhance the natural beauty of every woman’s complexion. “I have always had a love of colour cosmetics.

I began my career by cutting my teeth formulating skincare and during that time I saw a gap in the market for a natural lipstick that was environmentally friendly yet functionally as good as any top international brand. I adore combining my love of flowers and colour into a lipstick collection designed, just like nature, to inject colour into your day.”

Our Product Promise

The art of creating beautiful, natural lip colours is our vocation. Karen designs each one with love and care, and promises every product will:


Glide on and feel heavenly to wear.


Tantalise the senses with its fragrance.


Be long lasting, glamorous and stay on the lips.


Be a burst of colour that’s the same for every complexion.


From product to packaging, we believe in natural all the way. Our packaging is printed with vegetable-based inks on sustainably sourced paper by an FSC-certified printing company (that means they’re committed to caring for our forests).

Women ingest 2kg of lipstick over a lifetime, so we’re proud to present you with products that are free from all nasties - every Karen Murrell product contains no coal tar, carmine, triclosan, parabens, or mineral oils.